Three friends. Three businesses. One recurring problem – lack of control over inventory. What began as a shared venting session over filter coffee turned into a quiet masterclass in operational clarity. Sometimes, all it takes is a shift in perspective – and a good friend who knows where to look.
“It’s too expensive.” “It’s just gyaan.” “We don’t need it yet.” These are common reactions SME owners have to tech consulting – but they’re rooted in perception, not reality. Most mid-scale businesses can afford better systems; they just haven’t been shown why it matters. It’s time we stopped selling solutions and started telling better stories.
From angry threads to viral screenshots, poor service from well-known start-ups is under constant public scrutiny. But the real issue isn’t lack of intent – it’s the structure and mindset behind service delivery. Here’s why many new-age companies fall short, and how a better approach can help uphold their brand promise.